Posts Tagged water
Fiji Water fuels the Music Industry
Posted by Wilson in Fiji Water, celebrity, music, water on June 10, 2009
We all know the famous water brand that’s taken our country’s name all around the world. Fiji Water has come a long way in its bid to rule the bottled water world, and its marketing prowess is nothing to sneeze at. Its presence in Hollywood We’ve all freaked out when the bottle appeared on Friends. Heck, I practically had a fit when I saw the Fiji Water vending machine in that episode of X-Files when Scully waits at a train station for Mulder. I swear it was right there at the train station. I wasn’t thinking, “Oh dear, I wonder if dear mysterious monotone Mulder will show up for his one true love Scully?” No. I was spazzing out, grabbing anyone nearby by the collar and screaming, “OMIGODWTFBBQ DID YOU SEE THE FUCKING FIJI WATER MACHINE THINGO AT THE TRAIN STATION? QUICK! SCREENSHOT!”
Right.
There’s no denying that Fiji Water has the Hollywood crowd, with famous actors such as Junior James T Kirk and Brad Pitt seen out in public with the bottle close by. The Music Industry too is no slacker. Bottled water and public performance go hand in hand and in a strange way, sort of makes sense. Singing, especially in concerts with either the glaring mid-day sun on your face, or the bright, insect-attracting floodlights giving you accidental tan, is a tiring, sweaty job. So hydration is top on the list of necessary life items, besides pizza and the drug dealer’s speed dial button.
If you want to see what these singing celebrities order during their tours/performances, look no further, The Smoking Gun has a comprehensive list of famous singers and their list of travel demands a.k.a. Tour Riders. And one of the interesting things is how popular Fiji Water is amongst the bottled water request line up. Some of the more famous performers who’ve requested Fiji Water include:
Ok not Kelly Clarkson in particular, who prefers Dasani Water, but her rock band, who ask for a whooping 24 bottles of Fiji Water. In a rather unusual show of un-rockmanship, her list of needs is rather…small. Like, post 2008 world economy crash small. Which is quite funny, since her record sales show a different tale.
What I said about Kelly Clarkson? I take it back. Either Mandy Moore’s trying to compete with Kelly on the ‘who’s on the hobo diet?’ competition, or the printer ran out of ink when it got past item 7. Thank goodness 8 bottles of Fiji Water was at the top.
Granted the list said Fiji Water or Volci but still. As an aside, I was glad that some other singer/group aside from the current list of girl pop stars was on the list. And it was one of my favourite rock bands to boot! Now I can rock out to their tunes, knowing that they rock out with Fiji Water. As an added bonus, their tour rider write up is pretty hilarious, and is up there with the Iggy Pop one.
My personal favourite, Mary’s Tour Rider states most emphatically that her room must have “…10 1.5 litre bottles of FIJI water (absolutely, positively must be FIJI).” Like…absolutely. Or else there’ll be a whole lotta drama.
There’s a sinking feeling abound…
Image source: www.the217.com
It is the year 2027 and Nadi has become an underwater ghost town. The former ‘jet set’ town of bustling tourists, taxis without taxi meters, and persistent salespeople now belongs to the fishes and coral of the sea.
At least thats what is predicted by Professor Patrick Nunn, who’s part of the Intergovernmental Panel on Climate Change (IPCC), and apparently it’s quite serious. Since Nadi is built on a delta, and the forests upstream have been deforested, water is coming down alot more often and is bringing with it silt and soil, resulting in an increase in drainage blockage and thus flooding. More soil and silt means more weight, which means Nadi’s going down, ‘abondon ship’ style.
All’s doom that ends in doom. And the Nadi Town Council agrees. Infact, they’re so shook up by the statement of Professor Patrick Nunn, that they’ve gone all religious in the hope that the Almighty One will intervine intervene and save the town from its wicked ways from its own weight. Of course, it’s either divine intervention or GTFO/relocate, the later option being less popular with the Council, since nobody likes shifting house, forget a whole town.
20 years is a long time to wait to see whether all this is going to happen (though there’s nothing in the way of saying that it won’t), and a lot of things could occur between now and then. The Nadi Town Council could order a relocate for the whole town. Or they could look into trying to save the town by looking into investing into proper drainage systems, though with the current worldwide economic slowdown, that could remain a dream and nothing more. Or they could just wait and see if what the overseas scientists predicted would come to pass. After all, one statement at a conference is one thing, official orders from the government to relocate after a million dollars of research from top scientific communities in the Netherlands (I’ve always had the notion that the most brilliant scientists came from Europe) finds that the town is indeed sinking, is another.
What will this mean for Nadi and the rest of Fiji?
Obviously, Nadi is going to lose its status as the coolest town in Fiji. I mean, let’s be honest here. When you think Nadi, you think Airport, hot tourists, and 24 hour beach parties. With that gone, Nadi’s going to end up as the town without its mojo. After all, Labasa’s the edge of civilization, Sigatoka’s got their sand dunes (which is a UNESCO World Heritage Site, bonus!), Lautoka’s got their sugar sweet status, and Suva is…well…only like the capital city of Fiji and all that.
This won’t bode well with our fellow Nadi…arians. Here’s hoping that either science will get it wrong, or divine intervention will play its part in the years to come. That or in 20 years time, there’ll be a new town in Fiji called “New Nadi”.
You heard it here first folks 
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