Posts Tagged advertising

Who will own the dome?

Posted by Wilson in advertising, pic on December 17, 2008



We all know the deal. What was formerly known as the Post Fiji National Stadium has gone through several naming iterations thanks in part to the power of the advertising dollar. For each passing year the stadium goes through a name reboot and becomes whoever has bought out the right to plaster their name all over the front and further advertising banners surrounding the lot.
While I’m still waiting for Maxim to sponsor their title on the front, the more pressing question as to who will be the brand new name owner of a gymnasium bears some thought and light photoshop skills. A brief runthrough the daily newspapers will reveal the heavy hitters and most probable bidders for next years naming rights, if only by viewing the number of full page adverts per company. Since vodafone is the current owner for this years stadium, the remaining large businesses are all game.
Of course, with the disappointment at Vodafone for creatively calling the gym an Arena, we can only hope that next year’s offering will be somewhat more…awesome. However, instead of sitting on our laurels praying that someone will have the balls, nay, the adventurous spirit, to come up with an awesome title, we’ve decided to take that brave step and give a few ideas of what the stadium might look like had one of the decision makers decided to have a ball.
First up; If Courts Homecentres were the successors.

It was a long time ago, but the one jingle from Courts that was forever lodged in my head was the “Courts, Mammoth, superstore! Best in every way!” (Insert trumpeting noise). With that irreversible tune, Courts would do well to keep that same title and use it as their identifier, giant Mammoth and all.
Next is one of Fiji’s biggest retail outlets, Morrish Hedstrom.
Because Colliseum + 300′s Sparta = Awesome. Nuff said. (Thanks Sharky! :P )
And lastly, the most likely candidate for 2009, because any competition is good competition, Digicel.
I laugh if life throws us a curveball and instead goes with some totally out of the blue company such as the 99c shop.
If that were the case, to quote the Watchmen, “God help us all”.

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Out with “Bula” and In with “Assalam Alaikum”

Posted by Allen in advertising, engrish, fiji, Islam on December 6, 2008

I was searching online for cheap flights to Fiji (don’t ask ><) and then I came across this website – www.bookcheapflightsonline.com

What caught my eye is the picture chosen to depict the island paradise Fiji.

Gone are the white sandy beaches and coconut trees on a sunny day, that we are so used to seeing when promoting Fiji to the world.

I guess a change is good.

Also take time to critique the information

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Lulz Photo of the Month

Posted by Wilson in ...ofthemonth, advertising, funny, pwnd on October 1, 2008


50 Brownie points for whoever can point out what’s wrong with this picture.

Hint: It has something to do with the previous post ;)

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Digicel to open in Fiji, brings R&B Crooner

Posted by Wilson in advertising, celebrity, music, rumour on September 25, 2008

Digicel, the upcoming gargentuous thorn-in-the-side to mega-corp Vodafone, is due to officially open its doors next week Wednesday, 1st of October here in Fiji, bringing to an end the years long monopoly Vodafone had on the local mobile phone industry.
While this may sound like good news to some, the more interesting tid bit of info was which musical artist they’d bring to entertain/disuade the locals during opening day. More marketing then friendly peace offerings to the competition before beginning cut throat business, Digicel is known for impressive, near festival quality opening shows in the countries it opens in.


A free concert, massive promotions, the works.

As impressive as it sounds, I was more interested in who Digicel would bring to Fiji for their mega opening ceremony. Since a repeat of Shaggy’s performance here wouldn’t be original, let alone fair to the friendly tongans (malo to ya’ll tongan readers – yes all 2 of you (: ), any musician was fair game.
After some asking around, a fair bit of bribing and buddy building relationships over booze and grog, rumours have began to surface over who exactly Digicel is bringing to our much hallowed shores for the night’s entertainment. Bear in mind this isn’t official until actually officially announced by Digicel themselves, but a spin on the rumour mill will add a bit of fun to the mix.

Yes, thats right. Rumour has it that we’re getting the chubby chase of hip hop, the rolly polly of R&B, Sean Kingston, singer of such hits as beautiful girls, love like this and What is it.
Surprised? A little bit. Perhaps I was hoping for the return of the UK super reggae band UB40, since their previous concert here in Fiji was more awesome then booze induced sex anywhere. But hey, if it’s a free show, then what’s there to complain about? This, with Vodafone’s car razy promo, signals the beginning of more mega promos on the horizon.
Who were you hoping for?
EDIT: Well, there you have it.

While Sammy G and Mr Grin were of little surprise (I have a feeling this concert will look great on their resume), KatchaFire was somewhat out of the blue.
Also…the Millenium Orchestra? Unless this Orchestra does UB40 covers, I’m not quite sure how they’ll fit into the grand scheme of Hip Hop/Reggae/Rap performances come Wednesday, but I’m always open to surprises :)

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TPAF’s Demon Slave Driver a.k.a. Timi the Worker

Posted by Wilson in advertising, Education on July 5, 2008

“You’d better update your page boy,” Awesome Cake said, using his disapproving radio voice while tapping the screen. My blog sat on the display, mocking me for my inability to get on top of things, let alone update the damn blog.

Of course I had to update my blog. How else could I survive the long waits inbetween posts, where there isn’t a comment that hits my mailbox, with a big “SOMEONE HAS LEFT A COMMENT! OH! MY! GOSH! PEOPLE ACTUALLY READ THIS CRAP!” heading. I have to admit it, I’m addicted to reading people’s comments on the blog. Its the only feedback I get from the readers, and it provides a colourful window into some of their thoughts and positions on said post, such as “Your blog sucks” or “who the shit are you guys,. Fiji is Fiji. Go to PNG or Solomon and get your butt kicked around…stop criticizing Fiji.” Free and fair speech I always say makes the world go round and blogs become crap.

In more interesting news, a few of the Saturday papers have this interesting competition going on, courtesy of the hard working folks at Training Productivity Authority of Fiji. Because TPAF is concerned with our nations productivity, they’ve stepped up and produced an icon/ambassador for productivity that’ll get kids all hyped up about slave labour camps and such.

Behold, Timi the Worker.


When it comes to educating kids about certain grown up and at times difficult to understand adult themes, nothing beats cute, fluffy, near huggable mascots and their giggly, stiff arm waving tactics. The more cute the avatar, the less aware children are to the fact that they’re been slowly imbued with whatever message is needed to be taught.

Timi however, is the exact polar opposite of all that is cute and fluffy. Aside from choosing a creature that most kids interact with on a daily basis with either a lens to burn them, mortein to kill them, or a swift palm to squash them, ants aren’t exactly what you may describe as ‘lovable’.

Nevertheless, Timi is a hard worker, and he doesn’t give a rat’s behind as to what kids think. And as with all hardworkers, he goes to work with his set of tools that include a garden fork which looks more like a vampire hunting multi-stake shotgun then anything to do with peaceful gardens and flowers. Beside his trusty hammer of justice and tied to his waist is a bag full of nails that double as ammo for said vampire hunting multi-stake shotgun. He also sports a nice hard hat.

But it was those eyes that got me. Those freaky, bulgy, win every stare contest eyes that drew my attention.


I don’t know about you, but those eyes are the stuff nightmares are made of. Long after the educated children will have grown up, those eyes will still haunt their dreams, with visions of piles and piles of documents yet to process, and deadlines of yesterdays fluttering around their head, while computers that sit on the desk sprout spam mail and deny access to microsoft word.

And all the while, those eyes watch the people struggle.

I wonder exactly how successful the education campaign went for TPAF.

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