Archive for category advertising

There’s a certain barometer to judge the progress of a country’s awareness to pop culture and the like. Inserting ‘lol’ in your conversation, Chuck Norris jokes, hating on Twilight, Jersey Shore quotes, and Star Wars in all its prequel and original glory. While certain points of awareness pass without much fanfare and/or recognition, with the advance of the internet, it’s becoming easier to crow about your achievements to the (online) world.

Flash mobs are a particularly tricky feat. There’s people to organise, a venue to be chosen and scoped out, security to be noted, a crowd to appreciate your antics and not least of all, not having someone crash your carefully rehearsed play.

Vodafone has stepped up and claimed the country’s ‘first’ ever Flash Mob title, if ever there was one, done at the 2nd floor of MHCC in Suva City.

Using what looks like a combination of Zumba dance swings and country step movements, the ‘brought to you by Vodafone’ flash dance squad catches the MHCC food floor crowd by surprise when a girl initially starts the action, prompting worrying glances of ‘Friday Night party rockers still on the loose’. Thankfully when the rest of the mob joined in (albit a bit too quick I reckon, the video does stretch for awhile when the whole group forms up) it became a bit more obvious this was something planned.

Although, if it wasn’t for the ‘VODAFONE!’ screaming at the end with their shirts ripping open to reveal (thankfully) Vodafone shirts, then it could have been a Bollywood movie come alive. Now that’s a proper flash mob.