We all know the deal. What was formerly known as the Post Fiji National Stadium has gone through several naming iterations thanks in part to the power of the advertising dollar. For each passing year the stadium goes through a name reboot and becomes whoever has bought out the right to plaster their name all over the front and further advertising banners surrounding the lot.
While I’m still waiting for Maxim to sponsor their title on the front, the more pressing question as to who will be the brand new name owner of a gymnasium bears some thought and light photoshop skills. A brief runthrough the daily newspapers will reveal the heavy hitters and most probable bidders for next years naming rights, if only by viewing the number of full page adverts per company. Since vodafone is the current owner for this years stadium, the remaining large businesses are all game.
Of course, with the disappointment at Vodafone for creatively calling the gym an Arena, we can only hope that next year’s offering will be somewhat more…awesome. However, instead of sitting on our laurels praying that someone will have the balls, nay, the adventurous spirit, to come up with an awesome title, we’ve decided to take that brave step and give a few ideas of what the stadium might look like had one of the decision makers decided to have a ball.
First up; If Courts Homecentres were the successors.
It was a long time ago, but the one jingle from Courts that was forever lodged in my head was the “Courts, Mammoth, superstore! Best in every way!” (Insert trumpeting noise). With that irreversible tune, Courts would do well to keep that same title and use it as their identifier, giant Mammoth and all.
Next is one of Fiji’s biggest retail outlets, Morrish Hedstrom.
Because Colliseum + 300′s Sparta = Awesome. Nuff said. (Thanks Sharky! 
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)And lastly, the most likely candidate for 2009, because any competition is good competition, Digicel.
I laugh if life throws us a curveball and instead goes with some totally out of the blue company such as the 99c shop.
If that were the case, to quote the Watchmen, “God help us all”.
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