Situated in Laucala Beach, the new multi-purpose sports gym is apparently the newest and hottest advertising spot to arrive in Suva. Forget magazines, billboards and browser pop-ups. If you’ve got the money to pay for the hefty advertising fee, you can have the sports hall named after your company for a whole year!

Aside from the potential confusion arising from the constant name change every year of the spot (“We go to the arena?” “No! We go to the dome!” “Duh – same thing!” “No it isn’t!”), the venue has the capability to generate a huge amount of advertising for 12 months by way of product placement in the biggest way. Imagine that. Pure, undulated brain-washing genius.

When it first opened, it was known as the Post Fiji National Stadium, Last year the place was known as the FMF Dome. This year, “Make the Most of Now” Vodafone has taken over the building, opting to name it an ‘arena’ so that people are fooled into thinking that Extreme Fights are hosted here.

At the moment this is what the arena looks like.

Meh.

After awhile, I thought, hey, I wonder what the place would look like, if, given the chance (and the deep pockets as well as kind heart of Babu Khan), this blog were to have its name plastered all across the front.

Now we’re talking…

Because this blog has covered a wide variety of stories depicting the never-boring life in Fiji, it only made sense to draw inspiration from some of its more stellar articles. The two stripdance-for-free girls were of course courtesy of Ed’s Bar post, and the grog invader Fred/Ken drawn from the Grog Invasion post.

What can I say? Sex, drugs and advertising go hand in hand

Any ideas for a Paradise Not Found Signage?